Big Ten Conference Communications
CHICAGO, Ill. – BTN opened up Big Ten Conference play with the highest rated college football game across all networks, broadcast and cable, during Saturday’s noon window in the network’s 12 metered markets*. Wisconsin at Michigan State, then ranked No. 11 and No. 8 respectively, earned a 2.1 rating. It became the highest rated Michigan State game in network history, and the second-highest rated Wisconsin game.
Additionally, it was another week of strong growth for BTN2Go, with the Spartans and Badgers finishing with the second most-watched game in BTN2Go history with 173,491 views. Last week’s Colorado at Michigan became the most-watched game in BTN2Go history with 206,000 views.
*Metered Markets: Baltimore, Chicago, Cleveland, Columbus, Dayton, Detroit, Indianapolis, Milwaukee, Minneapolis, New York, Philadelphia and Washington, D.C.
Additionally, it was another week of strong growth for BTN2Go, with the Spartans and Badgers finishing with the second most-watched game in BTN2Go history with 173,491 views. Last week’s Colorado at Michigan became the most-watched game in BTN2Go history with 206,000 views.
*Metered Markets: Baltimore, Chicago, Cleveland, Columbus, Dayton, Detroit, Indianapolis, Milwaukee, Minneapolis, New York, Philadelphia and Washington, D.C.