Florida Classic Communications
Daytona Beach, FL - November 19, 2014 - Bethune-Cookman University (B-CU) and Florida A & M University (FAMU) have sweetened the Florida Classic pot with a first time fundraising competition. The Wildcats and Rattlers will have approximately four hours to raise as much money as they can for their respective universities. The fundraising standing will be shown at the end of each quarter of the game. The team that wins will add one more bragging right over their opponent; and essentially add to the university's bottom line. B-CU is using this opportunity to remind alumni, students and supporters of the underlying goal of this highly anticipated weekend, which is continued education. The money raised will benefit the university's foundation and scholarships. Game attendees will be encouraged to donate via text (Text BCUFUND to 7144) or on the university's website (www.cookman.edu). In addition, participants are asked to use the hashtag #WildcatsRoar throughout the competition.
"This is going to be a great challenge. We hope to ignite a social media fundraising frenzy during the game," says Dr. Hakim Lucas, B-CU Office of Institutional Advancement. "Both B-CU and FAMU stand to raise an impressive amount of money." The final totals will be announced at the end of the fourth quarter.
The Florida Classic will welcome thousands to Orlando this weekend. The game will be the first event at the renovated Citrus Bowl. Kick-off time is 2 pm on Saturday, November 22.
For more information or media inquiries, contact Keisha Pickett - [email protected] or (813)732-9693.
About The Florida Classic:
The Florida Classis is the largest football game between two historically Black Colleges in America. Since its inception in 1978, the game has now seen over 1.5 million spectators attend the game (1,560,893). The game brings together thousands of Rattlers, Wildcats and supporters for a weekend of friendly rivalry, fun, football and entertainment. It is offers alumni and students a great opportunity to support their respective programs at this historic event. Learn more about the Florida Classic at www.FloridaClassic.org.
"This is going to be a great challenge. We hope to ignite a social media fundraising frenzy during the game," says Dr. Hakim Lucas, B-CU Office of Institutional Advancement. "Both B-CU and FAMU stand to raise an impressive amount of money." The final totals will be announced at the end of the fourth quarter.
The Florida Classic will welcome thousands to Orlando this weekend. The game will be the first event at the renovated Citrus Bowl. Kick-off time is 2 pm on Saturday, November 22.
For more information or media inquiries, contact Keisha Pickett - [email protected] or (813)732-9693.
About The Florida Classic:
The Florida Classis is the largest football game between two historically Black Colleges in America. Since its inception in 1978, the game has now seen over 1.5 million spectators attend the game (1,560,893). The game brings together thousands of Rattlers, Wildcats and supporters for a weekend of friendly rivalry, fun, football and entertainment. It is offers alumni and students a great opportunity to support their respective programs at this historic event. Learn more about the Florida Classic at www.FloridaClassic.org.